Brit Picks launched at the London International Music Show 2008 to a great reception.

Brit Picks are a radical new development in the world of Plectra – they are the world’s first plectra made from100% recycled polycarbonate plastic -plus they are made in Great Britain, the undisputed home of radical music.

Supplied in a secure and tough counter display boxes that hold 480 picks; all the picks are Red, White or Blue and have a distinctive grip-enhancing image related to their relative thickness. For example, on the 0.99mm, an Ice Cream; on the 0.88mm, two fat ladies.
Sizes available range from the ultra thin 0.44mm through to the glassy-sounding 2.00mm.

Further to their environmental credentials, all the off-cuts generated in the manufacturing process are put back into the hopper to create more picks – so nothing is wasted.

The creation of Industry veteran, Ross Jordan:
“People who know me from my retail past or my work with the Music Industries Association will know I have an unhealthy obsession with picks. I just love them”, says Ross. “Now I’ve turned this to good effect, and it’s about time we had something to be cheerful about in our industry. So how about a British made product that is not only useful, cool and quirky, but most importantly environmentally conscious.”
Ross adds, “We might just wake up the musical instrument industry to the most important issue of our generation and help produce great music in the process”.